Promotion

“Let us empower parents to breastfeed, making them realize that it is the norm, the gold standard in infant and young child feeding. Let us work with them so they can appreciate and utilize our body’s tremendous capacity to nurture, heal and regenerate itself.”
                                   - Nona D. Andaya-Castillo, IBCLC

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Our National and International Activities

To promote breastfeeding and other optimal young child feeding practices, the PLRTC utilizes national and international coordinated events of tremendous impact that serve as major vehicles for its core messages. The events also educate the public en masse on the importance of breastfeeding and the social support needed to sustain it. Our major events and campaigns are:

• Celebration of World Breastfeeding Week read more
  
• Simultaneous Breastfeeding in a Single Site read more
  
• Simultaneous Breastfeeding in Multiple Sites read more
  
• Synchronized Breastfeeding Worldwide read more
  
• Seven Acts of Kindness read more
  
• Promoting Breastfeeding Year-round

For our Calendar of Events, click here

To create this broad social support for breastfeeding families, our projects mobilized sectors that are not traditionally expected to support breastfeeding: children and youth, the elderly, civil service workers, educators and school administrators, school-based health workers, social welfare workers, church workers, disaster response workers, scientists, artists, and business establishments, etc.

Certain Filipino health and nurturing practices that sustained it in the past should be revived alongside the promotion of issues that breastfeeding addresses: food security, medicine, economy, ecology, empowerment, love and faith. 

Worldwide trends in breastfeeding promotion also emphasize not only the advantages of breastfeeding but more so the risks of bottle-feeding and the hazards of formula milk.

Our Goals and Our Key Messages

1. To emphasize the importance of immediate initiation of, and exclusive breastfeeding until six months to be able to reach the optimal young child feeding goal of continued breastfeeding beyond two years.
   
2. To promote indigenous foods for complementary feeding that are sustainable, accessible and affordable.
   
3. To revive indigenous nurturing practices that sustained breastfeeding in the past.
   
4. To inform mothers, employers and the general public that it is possible and advantageous to combine breastfeeding and work.
   
5. To inform stay-at-home mothers that if it is possible for mothers who are working outside the home to breastfeed, then it is more possible for them to breastfeed.
   
6. To inform mothers of the important steps that should be taken to be able to sustain breastfeeding even while the mother works outside the house.
   
7. To build a strong social support for mothers to be able to continue breastfeeding: the family, community and at the workplace.
   
8. To raise the awareness of the public on the issues that breastfeeding addresses: food security, medicine, economy, ecology, empowerment, love and faith.
   
9.  To promote not only the advantages of breastfeeding but more so the risks of formula milk feeding.